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A REPORT ON PURCHASING A NEW MICROWAVE OVEN Prepared By Althea Fernandes 9 August 2004 Date 10th August 2004 To, The Guide In Charge Mrs Laxmi Kumar Horizon Consumer Research Mumbai Subject: Recommendation for purchase of Microwave Oven Dear Mam, I have much pleasure in submitting this report. It contains a recommendation for purchase of microwave oven for our client Mr. Ashok Mehra. The report contains required data, its analysis and a final proposal. The report has been completed within the given time limit and cost. Yours sincerely, Althea Fernandes Table Of Contents 1) Introduction i) Summary ii) Client's Requirements iii) Selection Guidelines 2) Discussion i) Consumer Survey (a) Method of collecting data (b) Analysis and Findings ii) Study of top three competitors (a) List of microwave models (b) Discussion with dealers (c) Sales and Service Locations 3) Recommendations i) Recommendation A (a) Positives (b) Negatives (c) Solution ii) Recommendation B (a) Positives (b) Negatives (c) Solution iii)Conclusion 4) Appendix Appendix1 Glossary of terms Appendix2 Questionnaire Appendix3 Survey Results Appendix Sources of Data 1)INTRODUCTION Mr. Ashok Mehra is a client of Horizon Consumer Research who wishes to know what the best is and the...

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