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Customer research This page will able me to find out the needs and wants of the customer. If I want my café to be a success I must find out the customer's preferences. This could be done in various ways such as questionnaires, talking to people face to face, asking groups of people their likes and dislikes and by interviewing either by tape or video recording. After doing this page I have been able to view my customers preferable colour scheme, shop outlook, theme, style, and promotional incentive preferences. This will lead me to having a successful café, as I know what will attract the customer. The results from the questionnaire are shown in assorted graphs. They show what the customer liked and disliked. N.B questionnaire was not the only choice of researching the customers' inclinations. I have also interviewed people and recorded the information via a Dictaphone and camcorder. These can be found...

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