Coursework.Info - Inspiration in an Instant

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Evaluation In this project my aim was to produce a gift cake that could be mass produced and sold in a supermarket, in order to do this I had to research novelty cakes that are currently been sold in supermarkets. From the research I found that the target audience were usually children and occasionally adults. The most commonly used cake base was Madeira sponge, and buttercream and jam where used as an adhesive. I also found that the cake shapes were usually simple shapes e.g. circular, square, and rectangular. The novelty cakes were mainly covered and decorated in fondant icing. Serving size for the gift cakes were normally 12 servings. The information I collected helped me to produce my gift cake because it gave me a guideline and indication of what my gift cake should be similar to. In class we then researched different cake bases, so we could find the...

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