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Schlosser argues that the fast food industry wields powerful economic - and therefore political - influence on American culture, and exploits that influence to increase profits at the expense of public health and the social conditions of its workers. He also mentions the implementation of toys in McDonald's renowned 'Happy Meals' as an example of the issues presented in his proposed argument. The theory behind this shift to child-targeted marketing was that it would not only attract children but also their parents and grandparents as well. More importantly, it would instill brand loyalty in them, which would persist throughout adulthood through nostalgic associations to McDonald's. Its ills are discussed: the exploitation of children's naivety, trusting nature and that the average child watches 21 hours of television per week. This also includes 10,000 t.v. advertisements a year. If you really think about it you might realize that fast food joints haven't really improved...

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