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Why is it so difficult for humans to lose weight?  

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Why is it so difficult for humans to lose weight? This essay will evaluate various factors that influence eating behaviour i.e. social, developmental and physiological. Moreover, it will discuss the role of learning that underlines eating behaviour. The beginning of a new year always starts with a variety of new resolutions. A typical question of this time of the year is: "What is your New Year resolution?", we decide to take more care of our health and ourselves. The businesses of various health clubs, spas, health centres and weight loss clinics bloom in January. We buy health food recipe books, we follow Aitkin's diet, Clinic Mayo diet, Pritikin diet, low-fat, high-protein, no carbohydrates diets, but yet all this weight lost with hard exercising and strict dieting comes back as soon as we stop with this regime. People can loose weight, but what seem to a problem is how to maintain it,...

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