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The Impact Of Today's Chefs On Food Choice Food choice is investigating why we chose the foods we do, and there are many factors that influence our food choice these days, for example the increase in foreign holidays, longer work breaks, advertising and many more. However, as I am going to explain in this article, the impact of celebrity chefs has been huge, ever since the 1950s with Fanny Craddock, through to Delia Smith, and right up to today with Jamie Oliver. Fanny Craddock was one of the first "celebrity chefs" of our time. In the 1950s the role of cooking was primarily aimed at the women, and even though this now seems a rather sexist approach, it wasn't seen as appropriate for a male to do the cooking, as they were the full time workers. The women's main job was to look after the children and to cook for...

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