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Tesco Marketing Exercise.
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- Words:
- 1612
- Submitted:
- Tue Nov 18 2003
... TESCO MARKETING EXERCISE TESCO is one of the biggest supermarket chains in the U.K. We analyzed this business and went into a TESCO superstore, where we observed a lot of things to fulfill our marketing exercise. First we picked up two products and noted down the variations of brands and products available. We decided to look at chocolate bars and soft drinks. All in all there was a big variety of products. Here are the kinds of chocolate bars we found: Mars, Milky Way, Twix, Flake, Twirl, Kit Kat, Dream, Snickers, Chunky, Aero, Toffee Crisp, Snickers Cruncher, Snow Flake, Galaxy ripple, Bounty, Caramel, Deckers, Kinder Bueno, Chrunchie. We noticed that the brands that dominate this area are Cadbury's and Nestle, owned by Masterfoods, in which these products were also more expensive than the others. The price ranges went from 0.88(not a Nestle or Cadbury's product) to 3 pounds. But the chocolate bars weren't
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