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Market Research: Flavoured Bread
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- Words:
- 644
- Submitted:
- Wed Mar 11 2009
- Mark submitted by Author:
... Market Research: Flavoured Breads Why Carry Out Market Research? Market research is vital to literally the whole food industry. This is because it clearly informs companies which foods are popular, which foods are not selling well, sudden increases and decreases in demand, and many more facts and statistics that provide pertinent information as to which products, and how many, food companies should purchase. Also, it shows where there is a gap in the market and highlights products from other food companies that are selling well, and whether they can be copied or not. Ultimately, carrying out market research is an indisputable way for food manufacturers to save and earn more money by selling products that appeal to the majority of consumers. My aim is to produce an analysis of flavoured bread products currently on the market, in which I will have included: what is popular, current types with a high demand and having
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