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Investigate and research comparison between the Aura Café and the Lunch box
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- Words:
- 1255
- Submitted:
- Tue Oct 18 2005
... Investigate and research comparison between the Aura Café and the Lunch box. The Aura Café Situated on the High Street of Whitechapel, opposite the tube station, the Aura café was opened in December 2004. It is a small café owned and control by a sole owner Mr. Muhammad Ali but well furnished with around 30 covers, with air conditioning system, a nice interior decoration and also a non smoking area. SWOT Analysis of the Aura Café. Strength * According to my findings, the Aura café targets mostly the students from colleges and universities of the surrounding area. The target market is young college students and therefore seeks to fulfill the following benefits that are important to its customers: * More time to relax and have enjoy conversation. And also there is a wide screen TV with music channel, which basically is a plus point for the café to have more student customers * the Aura Café
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