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Introduction In this assignment I am going to prepare and present a direct marketing plan for Chopsticks restaurant which will emphasis on the menu. Chopsticks restaurant is a Chinese restaurant reliant on high street shoppers during the day, but the evening trade is always disappointing, especially at weekends. Here I'll involves my opinion and suggest which can increase trade based on the restaurant's menu. A primary objective of food and beverage establishments is the selling in its widest sense of the product: food and /or beverages. The common and major aid is the menu, in all of its many forms. Once customers are on the premises of a catering establishment one of the main sales tools is some form of a menu. By understanding this, a new dinning menu will be setting up based on involved of: types of menu; structure of the menu; flexibility of the menu; language of the menu,...

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