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Group Preliminary Report - The McDonald's McDonald's Description McDonald's Restaurants (Hong Kong) Limited was established in 1975. The first McDonald's restaurant, which offered customers the very first American Big Mac Meal in Hong Kong, was located at Paterson Street, Causeway Bay. Today there are over 200 McDonald's restaurants in Hong Kong, and more than 10,000 McDonald's staff. In addition to the McDonald's restaurants, McDonald's also opened McCafe and Grab'n Go Sandwiches outlets in Hong Kong, in a bid to meet the needs of different customers. SWOT Analysis Internal Factors Strengths Weaknesses Management Experienced professionals to manage the company Important decision requires a long time to make and be delivered to the outlets Offerings Large variety of food provided, new food regularly offered, provide relatively low price food, provide venue for birthday party which most of the competitors do not provide Not healthy, oily, use of GM-food which people are not willing to eat, Marketing a lot of outlets give convenience to...

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