Fast-food Industry Analysis

... Fast-food Industry Analysis 1. (a) Service and production: Fast-food industry has also been called Quick Service Restaurant (QSR) Industry. There are several segments of production in the QSR industry, which include burgers, chicken, pizza, sandwiches and Mexican food. Nevertheless, the burger sector still exists as the main item of production. A majority of QSR companies offer this product though signature brand names. For example The Big Mac, Six Dollar Burger, The Whopper, The Famous Star, and The Sourdough Jack. QSR industry contains both traditional and non-traditional quick service restaurants. Traditional restaurants units are located at shopping centers, gas stations and in residential areas. Non-traditional units and kiosks operate in locations like airports, convenience stores, stadiums, amusement parks, and colleges. One of the main services that differentiate the fast-food industry from other restaurants is fast service and accessible prices for general public. To make the service even faster fast-food restaurants offer

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