Chinese Fast Food Companies.

... Chinese Fast Food Companies The University of Exeter 09/20/02 Contents 1.Summary 1 2.Introduction 2 3.Comparative Analysis between Chinese and Western Fast Food Companies 3 3.1 General Discrepancies between Chinese and Western Fast Food Companies 5 3.2 Core Competitiveness of Western Fast Food Companies 6 3.3 Case Analysis of Successful Chinese and Western Fast Food 7 4.Conclusion 10 5.Bibliography 11 Chinese Fast Food Companies 1. Summary This article mainly compares Chinese and Western fast food companies, and analyses cases between successful Chinese and Western fast food companies. The article also discusses the policies in the development of Chinese fast food industry, and the influences of Chinese fast food industry after China entered World Trade Organization. It also puts forward some proposals and possible methods about investment into fast food industry. 2. Introduction With the rapid economic development in China, its city area is steadily growing, and due to the growth of people's income and faster pace of life, dining out is increasingly popular among Chinese. A big

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