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explain the construction of the service package offered by the Lewis Partnership at the Swan Hotel or the Moat House Hotel.
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1. Define the concept of "service package" and explain the construction of the service package offered by the Lewis Partnership at the Swan Hotel or the Moat House Hotel. The Service Package is defined as: " a bundle of goods and services that is provided in some environment " 1 The Service Package is composed of the following four elements: Supporting facility, facilitating goods, explicit services and implicit services. It's quite difficult for the service managers to identify their product. This is partly due to the intangible nature of services, but what really has a huge influence on the total service experience is the presence of the customer in the process. The service manager has to offer a total experience to the customer which is compatible with the desired service package. The four features of the service package are the base of the customer perception of the service. The Lewis Partnership, as a service company, take...
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