'Pizza Hut' case study.
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| Submitted: Fri Jan 23 2004
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Pizza Hut' Coursework 'Pizza Hut' was set up by the two Carney brothers Dan and Frank in 1958, Wichita, USA. They called the business 'Pizza Hut' because their first restaurant had only room for 25 people and the sign only room for nine letters. They wanted the word 'Pizza' in the name and as the building looked like a 'Hut, they named the company 'Pizza Hut'. By 1972 there were over 1000 restaurants throughout the USA, that's when the first business opened in the United Kingdom. Pepsi Co bought 'Pizza Hut' in 1977 and they joined forces with Whitbread in 1982 to run 'Pizza Hut' as partners in the UK. The restaurants became popular and by 1984 there were 50 'Pizza Huts' in the UK and within 2 years this number had doubled to 100. Tricon became partners with Whitbread in 1997 and they owned the business privately. There are now over...


