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Here is my description of different customers of Tesco, their expectations and what customer service is within Tesco. Customer service is the assistance Tesco grant their customers. Customer service is how well Tesco satisfy their customers. All individual customers of Tesco have different needs and expectations; they like to be provided with different services so that they feel more at ease when shopping. Our core purpose Our core purpose is to create value for customers to earn their lifetime loyalty. Our success depends on people. The people who shop with us and the people who work with us. If our customers like what we offer, they are more likely to come back and shop with us again. If the Tesco team find what we do rewarding, they are more likely to go that extra mile to help our customers. This is expressed as two key values: * No-one tries harder for customers, and * Treat people...

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