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1. INTRODUCTION: The report starts with the introduction to Human Resource Management (HRM) and the role it has to play within an organisation followed by brief introduction of the chosen organisation for the discussion-McDonald's Restaurants Ltd. Also, it gives the reasons why this organisation has been chosen. The report presents the key strategic issues and corporate strategy of McDonald's. Then it carries out an analysis of McDonald's HR strategy and HR activities. Furthermore, it deals with outcomes of the analysis by comparing and contrasting them with different HRM thinking models. At last, it presents conclusions and recommendations that can improve HR activity within the organisation. What is HRM? During 1970's, the US and European organisations couldn't compete with the organisations from the Pacific region. They managed to gain competence again by improving quality and cost control but suffered again during 1990's because of factors like currency rate collapses.This trend was defined as "Globalisation"(Giddens,1990). Also,...

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