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INTRODUCTION John James and Mary Ann Sainsbury established Sainsbury's Supermarkets in 1869. Sainsbury's is Britain's longest-standing major food retailing chain. The Founders principles and values still guide the Sainsbury's team today - to be the customer's first choice for food shopping by providing high-quality products, value for money, excellent service and attention to detail. A typical large Sainsbury's supermarket offers over 23,000 products - 40% of these are Sainsbury's own brand. In addition to a wide range of quality food and grocery products, many stores offer freshly baked bread, delicatessens, pharmacies, coffee shops, meat and fish counters, restraints and petrol stations. Sainsbury's has over 512 stores throughout the UK and they serve over 11 million customers per week. Many of the stores built, have been built on previously derelict sites, bringing much needed regeneration to towns where manufacturing industry had declined. Such sites made it possible for most of Sainsbury's new stores...

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