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Report to the Manager
Member rating: No Rating | Words: 1203 | Submitted: Tue Apr 08 2008
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Task 21 REPORT TO THE MANAGING DIRECTOR To: Managing Director, Elite Chocolate From: Basheer Zaheer Date: Thursday 19th, July Terms of reference I have been asked by Managing director of Elite Chocolates to investigate launching a new product on to the market in the form of a low fat chocolate bar. I will intend to do using tasks which include Primary and Secondary research. I have done several researches which are listed and explained below. Research Undertaken The first piece of Primary Research (this is the fundamental data that has been gathered for a specific purpose through direct investigation such as; observation and survey) that I undertook was to look at the live marketing campaign of the film Santa Clause. From the research it was possible to see that the creator of the film targeted at specific customers there was a lot of advertising used to promote the Santa Clause 3 and to let people know about the...
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