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Question: What are the purposes of Performance Management? Discuss the key problems/difficulties of Performance Appraisal/Review and how to overcome them. 1. Introduction Performance management is optimistic but not blind. It can be defined separately as the process by which executives, managers and supervisors work to align employee performance with the firm's goals. (Ivancevich, 2001) An effective performance management process seeks to define excellent performance, uses measurements of performance and provides feedback tot employees as a group about their performance. Performance management is based on the stubborn belief that improvement is possible and, indeed, important to the betterment of human and organizational conditions. Performance appraisal can be defined as the activity used to determine the extent to which an employee performs work effectively. (Ivancevich, 2001) Performance appraisal is a critical component to the well being of an organization. In the following section, the purpose of performance management and the limitations of performance appraisal are discussed. 2. Purposes of...

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