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Produce an investigation into how a chosen company can improve its customer service.  

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Introduction For my coursework I have to produce an investigation into how a chosen company can improve its customer service. In my investigation I will: * Identify and describe the different types of customers and their needs * Identify and analyse the skills required in customer service. * Account how the organisation chosen has incorporated consumer protection into its customer service policy. * Describe how the organisation uses customer service to meet customer needs as well as strategic objectives. The company which I have chosen to do an investigation on is Sainsbury's. Sainsbury's is a supermarket based around the U.K. Sainsbury's has to deal with high competition from other supermarket such as, Asda, Safeway, Tesco and other companies. For this reason Sainsbury's must offer something which the other supermarkets don't, a way they can do this is to offer good customer service. What is Customer Service? Sainsbury's main objective is to make a large...

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