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Organisations
Member rating: No Rating | Words: | Submitted: Mon Jun 06 2005
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2. Main Body. 2.1 Outline a strategy for change, with reference to the literature and the case study, designed to achieve the following objectives: - To plan a program of organisational change. - To improve the organisation's Performance. - To develop its managerial competency. - To achieve a better service to customers. The situation of AB Organisation is very complex and difficult, due to the unstable situation given in the external environment and in the internal structure of the company. The first step that the new Managing Director of the AB Organisation must take is to analyse the past and present situation of the company, to know the reasons of the situation nowadays. Through the SWOT (Strengths, Weaknesses, Opportunities and Threats) analyse and the PESTEL (Political, Economic, Sociocultural, Technological, Environmental and Legal) framework the company will know their own strengths and weaknesses, the needs of their customers and nature of the environment in which they...
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