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Jet Blue Airlines Case Analysis 1. How would JetBlue describe its core competence? How does it help drive customer value? How does it establish a unique position for the company? JetBlue's core competence is providing a great customer experience by providing things like leather seats for all customers, blue M&M's, onboard digital TVs in every seat, and a young and stylish flight crew for a remarkably low fare price relative to its competitors in the same market. Its other core competence is its human resource management's values-based approach for building very strong internal and external relationships which drives the successful deployment of its business strategy which is to keep costs down and gets the most out of the fleet, while still providing high-quality service, which drives customer value. The employees believe in these values and serve the customer to the best of their ability in a consistent and highly productive...

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