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In 1989 Ford bought Jaguar for £2.5 billion as the vehicle to take Ford upmarket into the luxury car market.
Member rating: No Rating | Words: | Submitted: Mon Jan 26 2004
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History In 1989 Ford bought Jaguar for £2.5 billion as the vehicle to take Ford upmarket into the luxury car market. After three years of Ford been in charge sales had plunged and Ford was losing £1 million a day from Jaguar. Ford saved Jaguar by cutting jobs and replacing nearly all of the facilities and procedures. Now 80% of the workforce has been replaced by Kawasaki robots with are cheaper in the long term, able to work constantly and are accurate to a tenth of a millimetre. They started making cars with the aim for the cars to be the best quality and therefore more desirable. With better quality and brand sales increased and Jaguar started new models e.g. the S class and increased production and within the next few years hope to be top in the luxury car market. Ownership The owner Ford holds a larger market share which includes: -...
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