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Improving Motivation and Job Satisfaction at the Laredo Federal Credit Union  

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Improving Motivation and Job Satisfaction at the Laredo Federal Credit Union INTRODUCTION Motivation is the process of modifying an individual's behavior to produce an acceptable and desired response to a given circumstance. Motivation is force acting either on or within a person to initiate behavior (Encyclopedia Britannica, 2003). Human motivation has a basis according to Maslow's hierarchy of needs, which lists human needs in the following order for satisfaction. Physiological needs like food air, and water take up the primary base followed by the need for safety, which includes shelter and belonging to a family. The love is the next step in an individual's personal self-esteem, and the esteem individuals as perceived from their peers acceptance. The final step is dynamic self-actualization, which encompasses realization and harmony with ones internal and external motivational influences (Kozier, Erb, and Oliveri, 1995). Whether in a personal or professional setting, individuals are motivated by intrinsic factors...

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