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SWINBURNE UNIVERSITY OF TECHNOLOGY Faculty of Business and Enterprise "IKEA : Managing Cultural Diversity" By Cihat SAYACI - 5392462 Kiyomi SHINZATO - 5392772 Katja MENTI - 5396395 Nisachol PURICOMPEE (NAM) - 5395461 Lecturer: Dr. Soma PILLAY Subject : HBH522 - Managing People Across Cultures EXECUTIVE SUMMARY As a strong furniture leader in Sweden, IKEA has also become a successful global furniture distributor over the last 25 years. IKEA has considerably enlarged with hundreds of stores in different countries in Europe, North America and the Asia- Pacific and is now a $12.2-billion-a-year company employing over 76.000 people, and receiving annually more than 410 million Customer visits. IKEA has unique design capabilities, unique outsourcing and tightly controlled logistics, and have succeeded by producing quality products at affordable prices, seeking new ways to lower their prices, and with cheap logistics. The company has further developed globally by finding cheap land for stores, checking sourcing possibilities and proximity to central warehouses, or lowering marketing cost."...

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