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Human Resource Management - the new era? --- by Raymond 1. Introduction "Far from indicating a new era of humane people-orientated employment management, the primary purpose of the rhetoric of HRM might be to provide a legitimate managerial ideology to facilitate the intensification of work." This argument firstly appears in the review article by Tom Keenoy for the book New Perspectives on Human Resource Management, which is edited by John Storey in 1989. This argument can be separated into three sub-arguments: 1. What is Human Resource Management, what is Personnel Management (the model before HRM)? How comes PM evolved to be HRM in the UK? 2.Does the HRM rhetoric provide to be the legitimate managerial ideology? And what are the outcomes of HRM, rhetoric in specific? 3. Can the rhetoric of HRM indicate the coming of the new era of humane people-oriented employment management? 2. Argument 1: Evolution from...

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