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How management helps SIA to become a great airline.
Member rating: No Rating | Words: | Submitted: Tue Nov 04 2003
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How management helps SIA to become a great airline Profitable every year since the beginning, Singapore Airlines (SIA) is frequently ranked as world's top airlines and has won uncountable international awards for high class flight quality and service. No one can deny the contribution of its management. 1. Clarity and Commitment. SIA's mission statement and core values establish quality service is a fundamental objective and aspiration of the airline. 2. Continuous Training. To meet the increasing customer expectation, four training centers within the company (Cabin Crew, Flight Operations, Commercial and management Development) are functioning. 3. Connection with Customers. SIA makes a concerted effort to stay in touch with customers through in-flight surveys. 4. Internal Communications. In the pilot pool alone there are more than 25 countries are represented! To keep everyone on the same wavelength, SIA publishes a variety of department newsletters and a monthly company-wide magazine. 5. Consistent External Communications. The legendary "SIA Girl" is...
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