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Marks and Spencer Assignment Introduction. Marks and Spencer's has had a consistent record of success and profitability until recently when they were suddenly hit by falling sales. Marks and Spencer's were totally unprepared for this and while they were developing new stores and expanding the business their competitors were strengthening. Because Marks and Spencer's have been highly successful and competitive for so long there was no pressure to improve the business and now their competitors have overtaken them and underlying problems have arisen, something needs to be done. The business needs a complete overhaul management needs to be streamlined, the business structure needs to be re-organised to make it more efficient and the marketing mix need to be changed. Marks and Spencer provide a variety of goods and services to the public. One of their main outlets for customers is the clothing they sell. Foods is another big part to the success of...

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