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House of Quality Coursework:'Buying a PC at PC World Fulham'.  

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BA Business and Quality Management Quality By Design House of Quality Coursework: 'Buying a PC at PC World Fulham' David Wright Background PC World is a PC retailer that sells to both domestic and business customers in the UK. It is owned by Dixons Stores Group (DSG) and is the group's PC specialist. PC World operates mainly in retail parks where customers can walk, use public transport or drive to the stores. They supply PCs, printers and accessories plus a large selection of software and other peripherals. PC World operates within a high volume, low price market with a wide target market. The Process The process of 'buying a PC at a PC World Fulham' is a process which occurs many times each day at every store and the way in which this process is carried out has a major impact on the productivity of each individual store. The process itself starts as soon as a customer...

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