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Contents CONTENT PAGE NO. Introduction 3 Customer Service (E1) 4 Provisions of customer service 5 Business objectives (E2) 10 SMART objectives 13 Objectives of BARCLAYS 14 Customer service skills and communication 14 Consumer protection legislation (E3) 21 Improving customer services (E4) 26 Presentation on BARCLAY's customer service (E5) 30 Approach to assembling and analysing info about BARCLAYS (C1) 33 Questionnaire 34 Analysis of questionnaire 35 Results of questionnaire 36 Logical analysis of the effectiveness of customer service within BARCLAYS (C2) 41 SWOT analysis 42 SWOT analysis of BARCLAY's customer service 44 BARCLAYS and good practice 45 Techniques used at BARCLAYS (C3) 46 Suggestions for improving BARCLAY's customer service (C4) 48 Provisions of customer service and how it is monitored (A1) 50 Introduction For this project I am asked to explore one certain company and see how it well it performs in the open world. I am doing my project on Barclays Bank. In addition to this, in this project I will find out facts about Barclays, and how it provides a service, whether I think their method is successful and I will observe and then analyse the company's customer service. I will do the above by: *...

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