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Evaluating the effects that the alternative approaches may have on the structure and functions of WHSmith, and how they achieve their objectives.  

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Evaluating the effects that the alternative approaches may have on the structure and functions of WHSmith, and how they achieve their objectives When looking at effects that will arise due to alternative approaches WHSmith could change to help the company meet its objectives, I must look how these changes will affect the structure, how the functions will be affected and how it will help them to meet their objectives. When looking at the first alternative approach suggested to WHSmith the first problem that would arise would be that new members of staff would be needed. These could either be recruited by the training. Obviously, this training will need to be very intense as they will have to be able solve any problems that may occur in every situation so that customers will be kept happy and will feel that the store are trying their best to please them in the Internet...

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