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E4-Tommy Culture From my observations of the Tommy Hilfiger store at Bluewater, and interviewing the manager I have been able to look into a deeper definition as to what Tommy culture entails. Looking around the store at the décor and furnishings there are subtle items that remind the staff and customers of the 'focus' of a particular collection. Mainly it is the window displays that are most striking as they resemble the key features that Tommy wishes to highlight through his clothing. For example, the key focus of the autumn 2003 collection is aimed at classic 'fall' colours and this is reflected by the typical autumn colours of the clothes displayed in the main windows and the mannequins around the shop for example deep browns, creams and red's). All around the shop, situated behind the till, in the fitting rooms and on the walls there are photo's of models wearing certain Tommy...

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