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Assessing the Corporate Culture of Disney Shamsuddin Abdul-Hakim Bey Debbie Butler Esther Dadson-Hamilton Bill Jordan Ray Pare Human Relations and Organizational Behavior Group MHCO472 ORG502 Jane Whitney Gibson, DBA January 30, 2005 Table of contents Table of contents 3 Purpose 4 Disney philosophy 4 The Disney environment 5 Disneyspeak corporate language 6 Role modeling, training and teaching 6 Employee rewards and recognition 7 Disney legends 7 Organizational activities, processes and outcome measures 8 Disney leadership reaction to critical incidents and crisis 9 Workflow and organizational structure 10 Organizational systems and procedures 11 Employee selection and replacement 12 Conclusion 13 References 14 Purpose The purpose of this paper is to discuss the corporate culture of Disney. Within the discussion, a number of topics will be addressed that include: formal statements prevalent in the organization and their impact to the organization, a description of the environment and the statement it makes relative to the organization, the types of language or sayings used in the organization, the type of role modeling, training and teaching that is emphasized, rewards used to motivate employees, stories and legends that are familiar to employees and customers, outcome measures...

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