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Discuss the Effects of McDonaldisation and Disneyfication on Organisational Life Ritzer defines McDonaldisation as "the process, which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world." (G. Ritzer, 2002. Pg 7). McDonaldisation is a development of Fordism, Taylorism and Weber. Fordism produced production for the mass market, Taylorism simplified work practices and brought about mass production and Weber's ideal bureaucratic organisation was designed for efficient and predictability. (Dubrin and Ireland, 1993) Ritzer breaks McDonaldisation in to of four principles, efficiency, calculability, predictability and control, each with a similar basis to Ford, Taylor and Weber's theories. Efficiency is one of the most important elements of McDonald's success. The whole process has been streamlined with the implementation of the best way to do things. "Organisational rules and regulations also help ensure highly efficient work." (Ritzer, 2002. Pg16). ...

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