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... Developing Customer Service: Task 4 1. A business needs to monitor and evaluate their customer service. They need to do this to find out what they need to improve in their business so they can improve the bad points. They also need to do this to see if they are fulfilling customer's expectations and needs such as having a toilet and a want could be a flannel. Keeping the customers constantly happy will also be achieved if you monitor the business by finding out what they did liked and keep that certain point the same all the time no matter what. Also you can see what the customer likes so therefore you can improve those points to increase sales plus the profit. You should monitor your business so your business can gain a good reputation. This will mean people will recommend the business to there friends. Also evaluating customer service can

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