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Avce leisure and recreation Unit 5 Customer service in the leisure industry Charmaine swift Introduction to customer service Excellent customer service is the biggest and least expensive favour you can do yourself and your business. To stay viable, any business depends on both new customers and on repeat customers. The old adage that "the customer is always right" isn't correct, of course, but it should be your guiding light in dealing with your customers. Even if you have a situation where you must disagree totally with your customer, you need to do it in a win/win way. No one likes to be backed into a corner or told that they're dumb or a deadbeat (even if they are). You need to be assertive but not aggressive, and allow your customer to walk away from your discussion feeling he has been treated fairly, and that you're an okay person. In the leisure and recreation industry customer service...

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