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1. Introduction According to Retail Glossary of Terminology Online a customer is a person that purchases merchandise or a service. The more complex definition of a customer was given by Dale M Lewison the customer becomes accustomed to buying from seller and is established through purchase and interaction on frequent occasions over a period of time. From the following the logical conclusion is that supermarkets only consider customer relationship because buyers by now have already become customers. Without a strong record of contact and repeat purchase the person is not a customer but the person is a "buyer"(Lewison 1997). Customer added value characteristics such that the shopping mission is satisfactory and both tangible product characteristics and added value characteristics together make an offer to the customer which is clearly preferred to that of any competitor (Walters 1994). In simple words this quote basically determines what is a customer satisfaction. Although all economists still...

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