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. Introduction. I am doing a project based on Customer Services for Tesco. I am doing research into the company and with my findings I am going to provide recommendations to improve Customer Services at Tesco. The areas that I am going to be covering are: * What Customer Services does there company provide. * How do they measure Customer Satisfaction. * How do you know that their customers are happy. * What legislation affects their customers at Tesco. * How do they segment their target market. And * What is their Customer profile. From the above I will provide recommendations for improvements. Theory Of Customer Services. Customer Services is the overall activity of identifying and satisfying customer needs. "Most people entering a shop or contacting a firm by letter or telephone, have suggested that by this action they have a need"1 I think that this suggestion is true because people go to the shop and need somewhere to...

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