Business Aims and Objectives - the Bank of Cyprus.
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Business Aims and Objectives An aim is what the business sets out to do. An aim for a business is the overall direction in which the management wish to develop over a period of time. A business will often set out its aims in a published 'statement' which is normally longer and more detailed than a vision statement. The bank of Cyprus Mission statement: "Bank of Cyprus in the UK aims to be a first-class specialist business bank dedicated to meeting the needs of its customers through outstanding relationship-based service" Objectives A business will succeed in its aim through a variety of objectives. These are the goals which are set out by the people who lead or control the business. There are multiple objectives the bank would like to meet. The main objective is to make profit and cover cost, the second is to have a skilled workforce to provide a quality service and a third...


