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Task 1 From my understanding Croft Foods have certainly demonstrated clear leadership in rather abstract terms. They have tried to reduce there production costs to an absolute minimum whilst attempting to produce and market as many products as possible. Klaus made effective communications with the employees and established the need to purchase new machinery which may have allowed the factory to work more efficiently and generate more profit. Leadership here was demonstrated by upper management conversing, with the factory floor directly, and making relevant employees aware of future developments, for example the fact that "further machinery is due to be installed later this year". By recognizing a need with-in the market to remain competitive, and also delivery through spent time with employees. "Effective purchasing management and professional buying works better when a good strategic framework exists. Commonly, relationships between suppliers and customers are driven by personalities, or the needs of the moment, whereas...

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