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Analyze and evaluate the strategic decisions made by Marks and Spencer (M&S) in different periods in the last ten years or so.
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| Submitted: Tue Oct 14 2003
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Introduction The purpose of this assignment is to analyze and evaluate the strategic decisions made by Marks and Spencer (M&S) in different periods in the last ten years or so. The analysis focused on the relationships between decision making and organizational structure, culture and management styles. Some other factors on decision making, such as the individual factors and stakeholders expectations were also discussed and related to the case respectively. Force field analysis model is applied and evaluated in the analysis. The report is made up of five main parts: introduction, case study, literature review, analysis, conclusions and recommendations. Case Study Marks and Spencer, one of the most recognizable brands in the UK, has been the focus of media quite often for the last few years. It was not because of its excellent performance or amazing profitability, which has become strange to M&S long ago, but the company crisis, the declining customer satisfaction,...
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