Analysis of a Company: Boots Chemist
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| Submitted: Thu Jul 11 2002
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Introduction Boots is a company, which own many different companies, which make, sell or offer different products or service i.e. Boots the chemist sells Prescriptions, medicines etc. Product or Service Boots the chemist supply both a product and a service, both of which are of high quality. It has seven major products and service categories, which are Healthcare dispensing, Over-the-counter medicines, Beauty, Baby, Gift, Photographs and Food. Mission Statement Boots the chemists mission statement is 'our vision is to be the world's leading retailer of products and services that help make our customers look good and feel good.' Aims The main aims for boots the chemists are: -> To highly compete against M&S, Superdrug and Tesco.> To provide their product and service to world-wide communities.> To expand their business internationally.> To make their sales as high as possible in order to make more profit than M&S etc to become the leading company.> To make the...


