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An Investigation and a Report into the Customer Services at Sainsburys.
Member rating: No Rating | Words: | Submitted: Wed Mar 10 2004
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An Investigation and a Report into the Customer Services at Sainsburys Introduction For my business report on customer service I have chosen to investigate Sainsburys. Sainsburys is a leading UK and US food retailer; although Sainsbury's main business activity consists of food sales they also have interests in financial and property markets. The Sainsbury's group consists of Sainsburys supermarkets and bank in the UK and Shaws supermarkets in the US and employ a total of 172,900 people throughout their company. What is Customer service? Customer service is very important to every company and keeping customers satisfied can lead to a big increase in profit. A survey carried out by NOP showed that reducing customer defections can raise profits by 25-85% and in 73% of cases the organisation in question made no attempt to persuade dissatisfied customers to stay with their company, despite 35% of them saying a simple apology would prevent them from moving to...
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