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Introduction In 1864 Hepworth & Son, a Gentleman's Tailors store was established in Leeds. Hepworth then went on to buy the chain of Kendalls rainwear shops in order to develop a group of Womenswear shops which was called NEXT. Since 1982, NEXT has expanded in a variety of different ways, whether it has been by expanding on existing products or clothing ranges or by expanding into different areas, for example home interior ranges. On February the 12th, 1982,the first NEXT women's wear store was opened. It introduced an exclusive and co-ordinated collection of stylised clothing as well as shoes and women's accessories. By the end of July, NEXT had expanded greatly, forming seventy new shops. The collection ranges for men, children and home followed the opening of the women's collection. In August 1984, NEXT launched their clothing range for men, and by December there had developed 52 shops. The same...

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