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sainsburys

... Task 1 Promoting success (A) Describe the business and its aims and objective In this report I will be investigating how marketing in business helps using organisation that has a national promotional campaign for its products or services. Sainsbury's Supermarkets The business I have chosen to investigate is the large supermarket store called J Sainsbury's; Sainsbury's is one of the top supermarkets that you are able to buy products and services at a good quality. Sainsbury's supermarkets were established in 1869 by John James and Mary Ann Sainsbury's and is Britain's longest standing major food retailer chain. Sainsbury's is a very large supermarket and employs over 145,000 people of these 60% are part time and 40% are full time. 62% of all the employees they employ are women. The supermarket now have many types of store where customers can get products from but a large supermarket will offer customers 34,000 products and over half are

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