marketing part 2

... HSC Business Studies Assessment Task: Marketing Topic Develop a marketing plan Due: Wednesday 9th March Rebecca Whittaker Contents: Executive Summary.......................................................3 Situational Analysis......................................................4 Strengths...................................................4 Weaknesses................................................4 Opportunities.............................................5 Threats.....................................................6 Product Life Cycle........................................................7 Introduction...............................................7 Growth.....................................................8 Maturity...................................................8 Post-maturity..............................................8 Marketing Objectives.......................................................9 Target Market...............................................................10 Specific Marketing Strategies .............................................11 Product.....................................................11 Price........................................................11 Promotion.................................................12 Place.......................................................12 Implementing, Monitoring and Controlling the Marketing Plan............................................................................14 Financial forecasts......................................14 Implementing............................................14 Monitoring and Controlling............................14 Executive Summary: This marketing plan is identifying the process to make the proposed Honey and Nut ice cream by Whittakers' health foods a reality. Whittaker's Health foods has recognised the opportunity to enter the rapidly growing ice cream market. Whittakers' health foods have been established for 10 years and have been the leader in health food products for five years and entering the ice cream market will increase Whittaker's market share considerably. Whittaker's stability means that this venture will be low risk. Whittakers' sees that this will

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