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Functional Areas Marketing. Marketing is all about identifying and meeting customer needs. Many businesses consider this so important that they are said to be marketing-led. In this case, everyone in the organisation is trained to put the customer first - from the production worker who has to product high-quality goods, to the accounts clerk, who must respond to a customer enquiry promptly and accurately. Another way to understand marketing is through the marketing mix which consists of the four Ps Human Resources. The human resources carry out the following things... * Advertising job vacancies. * Notifying staff of promotion possibilities. * Receiving and recording all job applications, arranging interviews and notifying the candidates of the result. * Sending a contract of employment and other essential information to new staff. * Arranging staff training and encouraging continuous professional development. * Monitoring the working conditions of staff. * Checking health and safety and keeping accident records. * Recording sick leave and reasons for absence. * Carrying...

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