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edexcel Marketing Assignment
Member rating: No Rating | Words: 8603 | Submitted: Sun Dec 02 2007
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Introduction: The assignment focuses on identifying customer needs and wants in a changing and competitive environment, and that's what marketing is about. This report is being written for as new retail business (shop). It could be a florist, nail bar, internet café or a sports shop opening in my area. The report is all about creating a marketing campaign in order to compete successfully and pursued customers to shop from the new retail business. Name of business: T. Sports Nature of business: Retail sector Address of business: 18 Vicarage Field shopping centre, Longbridge road, Barking, Essex, IG11 8DQ Telephone Number: 0208 565 5521 Target market: people aged between 15 - 25. (1.3) Business aim: to own the best sports shop in my local market Business objectives: * To maximise a profit of £20.000 this year (SMART Objective) * To offer customer satisfaction * To offer more product range * To expand on our market segmentation * To expand our...
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