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creating a marketing proposal
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- Words:
- 11528
- Submitted:
- Mon Jan 21 2008
- Mark submitted by Author:
... INTRODUCTION In this assignment I am going to find out more information about Rubicon's mouth-watering exotic juice drinks. Two ex-employees of a major international soft drinks company introduced by Rubicon in 1982. They got together & decided to start company specialising in Exotic Tropical Drinks. The love affair with exotic fruits started in one of the founder's kitchen, which was also used as a lab, and that is where the first product was born. They named it 'Passionate' - a sparkling Passion fruit drink. Passionate was a huge success when it was launched in the market. There was little marketing support at launch & the success was solely due to the authentic & premium taste. The reason why they call their company as Rubicon is that Rubicon is the name of a river and The mythological meaning of Rubicon comes from the Roman era, when a senate told Caesar that his
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